Recently, my company – Digital Dentistry Consultancy (DDC) was engaged by a dental practice to help them find the solution best suited to their practice now and into the future. They believed technology solutions should fit the needs of the practice, improve practice interoperability / integration / profitability and deliver better patient care. From us, they were after the technical expertise without the sales pitch. In essence, our role in these cases is to play the devil’s advocate to either support, refute, enhance their knowledge and help them decide should they buy at all and if so what?
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